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Fitment Help
Wheel/Tire Quotes

Our Website

We would
Than Ride

About Us


Like many of you, we are custom ride and wheel fanatics.

I've always believed that building a car was a way of creating an extension of yourself. The same reason someone takes a photo, or paints a portrait, people build cars. When I bought my first car, my only thought was "how can I make this mine?" I would save every dollar possible to put towards modifying my car and one modification always stayed a top priority; the wheels. Whether it was my 1976 Datsun 280Z with Atara Pisangs or 1992 Mitsubishi VR4 with Volk TE37's , I aimed to build a car that represented me. The joys, and sometimes the horrors of building a car are finding the parts that work for your vehicle. More specifically, which wheels fit your vehicle perfectly.

Sounds easy, right? Wrong. It didn't take long for me to figure out how difficult it was to find the perfect fitment for my vehicle. You could spend hours upon hours on forums and end up with more questions than you started with. Questions about hub bore, bolt pattern, offset, width, backspacing, diameter, and brake clearance never seemed to end. Even after the research and deciding what "fit," how would you know what it looked like on your car? It was easy to see there was a problem.

That was when the Fitment Industries gallery was born.

- Alex Martinez, Lead Operations

So how do you find the answer to this problem?

Within seconds of entering in your information, you can view thousands of vehicles with aftermarket wheels, tires, and suspension. What used to take hours, now takes minutes. No other site out there allows you to visualize your next build like Fitment Industries. Once you find your perfect wheel and tire set, you can pickup that exact set from our website.

Fitment Industries was built by enthusiasts, for enthusiasts.

Our Keys to Success

Our Mission

Our Team will live and breathe custom vehicles and wheel fitment, by being passionate leaders in the custom car and truck culture. This will never be a JOB. We will inspire each other, we will live the enthusiasts lifestyle.

Our Vision

Lead the wheel fitment revolution on a bad ass LIFE journey!

Core Values

Be willing to teach.
Be willing to learn.
Appreciate and Celebrate.
Show respect, No secrets.
Be your biggest fan!

Employee Garage

Alex / Director of Marketing
Check out my Vehicle Spotlight

Alex is the Director of Marketing for Fitment Industries and Custom Offsets. He spends his days reaching out to brands, being in videos, managing content, and drinking coffee. He helps Fitment Industries with anything and everything automotive related. When he's not writing massive emails, he enjoys spending time working on broken Porsche's and orchestrating automotive events in Wisconsin through the club he operates; Wisconsin Car Enthusiast Club.

Mario / Creative Marketing Lead

Mario is one of the videographers for Fitment Ind and does tons of cinematic edits, vlogging, and shoots the ever popular 'Wheel History' videos going viral on Facebook. At Mario's house, you'll find sombreros, leftover tacos, and his Blue Scion TC on gold wheels.

Shawn / CEO/President/Owner
Check out my episode of The Builder

Shawn is the CEO and Founder of Custom Offsets, and serial entrepreneur in training. After getting frustrated with the lack of information and pics in the forum world, in 2012 he and Ben launched CustomOffsets.com. Their mission, to make it super easy for people to know what fits using info and pictures from other members in the gallery. Starting out in Shawn's garage, he and the team have grown Custom Offsets to be the largest online truck wheel/tire package company in the world! Shawn has been obsessed with custom wheels his whole life, his father always called him 'the wheel man'. Shawn has owned approximately 45 vehicles and the first 20 didn't TOTAL $10k, but they mostly had wheels worth double that! In his free time Shawn spends time with his son and beautiful wife, hunts, fishes, and loves attending car and truck shows BUT he mostly just works.

Ben / CTO/Owner

Ben is an entrepreneur and code ninja who built the website from the ground up for Shawn's dream to have a wheel fitment gallery which evolved into Custom Offsets. When he isn't crushing code, he's spending time with his wife and family, listening to podcasts and books, sprinting during Ultimate Frisbee, or pwning noobs in Starcraft.

Jon / Customer Service
Check out my episode of The Builder

Jon was our first paid employee at Custom Offsets and also the CEO and Founder of Black Label Lighting. He has been around since the garage days of Custom Offsets and was the first to quit his full-time job to join his cousin Shawn on his vision of starting the wheel fitment revolution! He has had some part in or done most of the duties that have made CO is what it is today. In his free time, he enjoys fishing, golfing, and just enjoying life!

Banker / Installer
Check out my Vehicle Spotlight

'Banker' is our lift kit install specialist. He spends most of his day turning wrenches in the garage, but when there is some downtime, you can find him harassing the Media Team. Outside of work, Banker spends his weekends on the water, boating, wakeboarding, and pulling Fuller on his slalom ski. Since Banker is 'too busy' to write his own bio, we think it's important to note he also loves holding hands and long walks on the beach.

Emily / Event Director

Emily is our event director. She plans all the crazy endeavors the team goes on including truck and car shows. She's a Pitbull advocate, nature lover, and Shawn's better half. When she grows up she wants to be an island beach bum or mermaid, whatever comes first.

Mandy / Office Manager

Mandy works as our Office Manager who wears many different hats. Those different hats include Customer Service, Payroll, Human Resources, Safety, and Mom, whichever one is needed in any given situation. When Mandy is not at work you can find her watching her son play baseball.

Jarrod / Marketing Ops Lead
Check out my Vehicle Spotlight

"Junior" is a videographer and editor who started at Custom Offsets with the conception of Custom Offsets TV. He now leads Custom Offsets Media in coordinating all of the videos published as well as directing and producing major video projects for the company. When he isn't doing video work for CO, he is spending weekends shooting vehicles and films & pictures for friends or working on his bagged G35 or custom built drift trike.

Kirk / Operations and Customer Service Manager
Check out my episode of The Builder

Kirk is our Operations and Customer Service Manager who started here at Custom Offsets back when we were packing boxes in Shawn's garage. Some of us think he takes his job a little too serious and works a little too much, but hey, our customers sure don't think so! When he isn't replying to emails here at Custom Offsets, he spends his time at home... still replying to emails.

Fuller / Brand Coordinator
Check out my episode of The Builder

Parker (We call him Fuller) is a videographer, photographer, and overall media-guru who has been following Custom Offsets since the beginning when it was just a dream in a garage. His main projects include Dream Job, Sh*t I Never Knew, and the super popular "5 Things" videos, as well as helping with other random projects as they come up. In his free time, you can find Parker ripping up the river on his jet ski, tearing up the track in his race car or, adventuring somewhere random with just a backpack, tent, and camera.

Brian / Social Media Representative
Check out my Vehicle Spotlight

'Rainey' got banned from just about every Facebook page and forum out there, so we thought it would be perfect to hire him to respond to all of our social media comments. He responds to anywhere from 300-500 messages and comments every day and keeps us updated on the hot social media trends going on the internet. When he's not being a keyboard warrior, he's trying to fix his broken Lexus that got hung up on a leaf.

Charlie / Customer Service

'@that_mini_car' works customer service for Custom Offsets and Fitment Ind He has been with Custom Offsets for just over a year now. His free time involves anything with an engine and you can find him at a lot of car shows. He enjoys nothing but working on his car and traveling and you can follow him on Instagram with the username @that_mini_car

Zach / Web Development Manager

Zach (Nicknamed Homeschool) is a Web Engineer, and is mainly responsible for creating, testing, and deploying new parts of the website, as well as maintaining the current site. We aren't sure what he does, but he says he writes code. He enjoys going to the shows with the team and telling jokes that no one finds funny. Outside of work, he enjoys remodeling his fixer-upper house, having campfires too large for the city, and finding cool things to jump his RC truck over.

Erik / Social Media Lead

Erik (Smokey) operates the social media teams. When he is not here at the shop, he is at his home hanging out with his friends and family, playing video games, and relaxing. He also drives a 2012 Mazdaspeed 3.

Brad / Customer Service
Check out my episode of The Builder

"B-Rad mud truck" is our local suspension expert/ LS swap enthusiast. B-Rad spends his time at CO answering suspension and lift kit questions, filling orders, and also working in the shop when forced to do so. Outside of work, he spends his time wheeling in his LS-powered 83 Chevy K10, as well as working on any other projects he may have going on at the time, usually pertaining to an LS swap.

Jeremy / Graphic Designer

Jeremy (AKA Jerry) is a graphic designer and campaign manager. Every month he's responsible for making sure every campaign Custom Offsets does is ready to roll and their live giveaways go on without a hitch. When he's not at Custom Offsets crushing promotions, you can find him at the bowling alley shooting for 300's, hanging out at the local dirt tracks, or sending it on the weekends with his friends.

Cody / Videographer
Check out my Vehicle Spotlight

Cody is a videographer and photographer here at Custom Offsets. Before taking his dream job as a videographer with Custom Offsets, Cody ran his own Youtube channel which has grown to over 10,000 subscribers. Cody films and edits series such as Spotlights, 5 Wheels In 5 Minutes, promotional videos, as well as being open to do any other videos that need to be done! When Cody isn't working, he enjoys tearing up the streets on his motorcycle with friends, taking a cruise in his 350z, or just relaxing with friends doing whatever.

Schnell / Infrastructure/Support Lead

Lars / QA/Data Lead

Lars is Quality Assurance and Data Lead, and is mainly responsible for everything data and testing on the website, as well as troubleshooting and maintaining the websites. He enjoys going to car shows across the state with the team and pretending his car is fast. Outside of work, he enjoys going on cruises with friends, talking to people about cars, or looking at cars he wants to buy.

Corey / Graphic Design Lead

Corey is our graphic design lead. He spends most of his work day either behind a wall of monitors or in the kitchen eating a strange concoction of ingredients. When he is not at work he spends his time driving to and from Chicago crashing into crowds in his Mustang.

Jacob / SD Wheel Ops Lead

Jacob (Knob) is a videographer for Custom Offsets. He handles all of the filming and editing for Lifts and Levels, Featured Lifts, and From The Inbox videos. You'll hear Knob coming before you see him because he always has his system turned up to 11 when cruising down the street. If you ever meet Knob, make sure to speak loud, and slowly, as the bass has ruined his hearing.

Dom / Marketing Ops Lead
Check out my Vehicle Spotlight

Dom is our Online Analytics representative, and also handles the shine product campaigns for both Custom Offsets and Fitment Industries. When hes not at his computer you can find him playing Pong, Video Games, or enjoying a pleasant weekend rally in his Subaru WRX.

Tayler / Receptionist

Tayler is the receptionist for our local install shop, Offsets Garage, in Appleton, WI. In addition to greeting customers, assisting with scheduling and directing customers to the appropriate departments, Tayler also helps maintain the rapidly growing gallery of vehicles on the Custom Offsets website. When not working, Tayler spends her time traveling to car shows and fending off dudes in the DM's. Tayler was allegedly 'too busy' to write her own bio.

Jordan / Campaign Coordinator

Jordan is our Campaign Coordinator. Jordan is in charge of making sure all giveaways and promotional campaigns go smoothly. When not working, Jordan spends time enjoying all things outdoors. Whether that is camping, hiking, boating, or hunting he's there! If he is not in the outdoors, he'll probably just be chillin' on his couch with his dog, Diesel.

Zach R / Customer Service

Zach has been around cars since he was a little kid. When he's not handling phone calls and emails at work, you'll find Zach frequently at shows or the track, playing video games with friends, or more often than not fixing his Evo because it's probably broken again.

Greg / Videographer

Greg is a videographer who primarily works for our car division, Fitment Industries. Before this lit position, he worked as a production assistant and freelance videographer to build his skill set. Also, some of his hobbies include filming passion projects, traveling, and playing sports. His dream car is a 1965 Buick Rivera.

Eric Y / Web Developer

Eric (Skinnies) is a web developer and designer for the Enthusiast Enterprise. He loves to design and bring life to websites. Outside of work, he enjoys spending time with his wife, lifting weights to sculpt his bod, traveling and searching on Craiglists for cars he can't afford.

Dustin / Graphic Designer

Dustin is a graphic designer for Custom Offsets and also has owned a 3D printing company for the last 3 years. He enjoys riding and working his supermoto and building & gaming on PCs. He's overall just enthused with technology and anything in relation to it!

Alex G / Videographer

Alex is a videographer for Fitment Industries. His hobbies include building and flying radio controlled model airplanes, playing video games, and of course working on cars.

Ron / Marketing Operations Manager

Ron is the Promotions / Custom Offsets / ARKON Off-Road Marketing Operations Lead. He recently retired from the US Army after serving 25 years of Military Service. His goal for leading Promotions is to give as much back to great charities through our monthly giveaways. His goal for ARKON Off-Road is to make it the largest show truck company in America and his goal for Custom Offsets is to keep the content fresh and customers excited working with the best marketing team in the nation! On his time off, you'll find him at work...