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Why You Should Buy Michelin Tires

July 21, 2020

You've definitely heard the name Michelin before and you're probably familiar with their mascot, The Michelin Man. Names and mascots aside, many of you ask why we love Michelin tires so much. Well today we're going to talk about Michelin tires both as a product and a company as a whole and tell you why they're more than worth the money.


1. Michelin History

Michelin Logo

Michelin was founded all the way back in 1889 in Clermont-Ferrand, France. That's right. Michelin has been in business for over 130 years! Not many companies can say the same. The company made waves in the tire industry with some of the greatest tire inventions the world has ever known! In fact, Michelin was the original inventor of the removable tire! Sure, you could remove tires before Michelin came along, however, you couldn't do it safely nor could you reuse the tire in the future. So next time you think about how you need to mount your winter tires onto your wheels in November, remember to thank the Michelin gods for allowing you to do so.

MK7.5 GTI Enkei RPF1

Michelin was also the original inventor of the radial tire. So you can thank them for a lot of the performance, strength, and reliability you have in all of your tire options today.


2. Michelin Today

BMW M3 Track Build

Michelin is now among the largest tire manufactures in the entire world with over $9.6 Billion in sales in 2018 and over 20,000 employees across all 19 of their plants. Numbers aside, they have created some of the most well known and highest rated tires ever. Examples include the Pilot Sport 4S, Pilot Super Sport, and Pilot Sport Cup 2. Most of these examples are performance tires and a lot of them end up on supercars like Ferraris and McLarens right from the factory. If that doesn't give you an idea of how much of an impact that Michelin has made, we aren't sure what will. 

3. Overview

Bagged Widebody BMW M4

Overall, Michelin is an absolutely incredible company. The sheer size of their business is astounding and they've created some of the greatest tires the world has ever known. The best part? Michelin shows no sign of slowing down. We've had the chance to take a look at two of their newest tires, the CrossClimate 2, a summer oriented all-season tire with a snowflake mountain rating for winter, and the Pilot Sport Cup 2 Connect, a tire that actually connects to your phone and gives you real-time updates on pressure, temperature, and more! If you choose a set of Michelin tires, we bet it would be hard for you to ever go to another brand.

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