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Why BBS Went Bankrupt

Author: Alexi Rafferty

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Alexi Rafferty

Alexi is a Copywriter at Enthusiast Enterprises, she got her degree in Marketing at UW-Stout. She drives a lifted 2008 Toyota Tacoma and a 2007 Nissan 350Z. If she isn't at work or in the garage you can find her binge-watching Netflix shows with a glass of wine and her dog Sox. Buying and modifying vehicles started as a fun, family activity and now it has consumed her life and her wallet.

October 12, 2020


One of the biggest wheel companies, BBS, founded in 1970 by two amateur racers has filed for bankruptcy. What does this mean? Will they still be around? Can we still get BBS wheels



BBS XR pictured here


What Happened?


Since its inception, BBS has embodied what it means to be a racing wheel. If you follow BBS’s extensive history it is easy to see why they’re at the top of the game; they had a hand in creating the RS, LM, and many more quality wheels. They are one of the world's largest wheel manufacturers.

BBS has placed a lot of its time and energy into OEM wheels. They would supply OE companies with the wheels for their OE vehicles. OE stands for original equipment. This means they would supply wheels for car dealers for new cars rather than aftermarket wheels. The OE wheel market started to take a nosedive and as BBS was creating all of these OE wheels, there wasn't enough OE business going on. In terms of basic economics, they had more supply than what was being demanded. Leaving them paying for production and storage of wheels that weren't selling. 

They also had been in the middle of a turnaround strategy that they had been working on since 2011. This sparked when they declared bankruptcy in 2011. They say they plan to continue working on this and trying to achieve this restructuring. However, this shows that they had been dealing with struggles for a long while. 

Finally, the fact that there was a global pandemic shutting the world down also affected the company as it did for many companies. Their business ultimately needed to shut down in many areas for months. This created really tough market conditions or the company. 



See more photos in our gallery




Insolvency is the inability to pay one's debts. BBS had gotten to this point and decided that the only option was to file for bankruptcy. This actually puts them in a much better place than before. As stated before they still plan to do their turnaround strategy for the company and will still be in business. So yes you still can get BBS wheels

Their plan as of now is to continue to do just a little bit of the OEM wheel market but to mostly shift their focus to aftermarket wheels. They have purchased a large brand new paint facility, new robotic equipment, and forging presses to allow for future aftermarket wheel production. They will continue to be around for a long, long time and will remain a huge name in the aftermarket wheel industry. 



See more photos in our gallery


Top 3 BBS Wheels


shop bbs wheels here


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