0MY CARTWhy Deco Directional is Changing The Wheel Game Forever
March 8, 2021
Wheels are special, okay. We all know it, but take a deep breath and really think about how special a good set of wheels are and what they can do for your car.
But, what if I told you that there's something even more special about a specific type of wheel.
Pictured: Artisa Carrier 18x9.5 +38 in Brushed Apollo Silver
Yup. You guessed it. I'm sure the title didn't give it away. I'm talking about Deco Directional wheels from Artisa ArtFormed Wheels.
Look, I know I may be a little biased, but the average wheel just doesn't achieve the same level of detail and looks as the Deco Directional wheels from Artisa does. It's a fact.
Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver
In today's post, we're going to breakdown what Deco Directional actually means and why it's changing the wheel game forever.
Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver
Quick Links:
- Brief overview of Artisa ArtFormed Wheels
- What Are Directional Wheels?
- What Does Deco Directional Mean?
Pictured: Artisa Elder 18x10.5 +22 in Raven Black
Brief Overview of Artisa ArtFormed Wheels
Born only last year, Artisa ArtFormed Wheels has accomplished what no other wheel company has ever before; lightweight, Deco Directional wheels, that are seriously breathtaking.
What was once only known in the forged wheel market has now triumphantly made its way to the Artisa ArtFormed lineup.
Pictured: Artisa Night 18x8.5 +35 in Raven Black | Artisa Night 18x9.5 +15 in Picasa Blue
Artisa was founded on the notion to bring enthusiasts wheels that embody their pillars; function, presence, and passion.
Artisa ArtFormed
Function: Lightweight wheels achieved through A356+ aluminum alloy, back-pad shaving, and barrel grain realignment. Clears big brakes and are extremely strong and durable.
Presence: Deco Directional styling, concavity, billet aluminum center cap, and extreme attention to detail.
Passion: Wheels that embrace the heart of an enthusiast—an undeniable love for cars and making them represent us.
The Artisa lineup exhibits next-level craftsmanship and redefines what it means to have attention to detail. Not one millimeter of their wheels wasn't inspected and carefully crafted to perfection.
The Artisa ArtFormed Wheels lineup
The level of detail down to their aluminum center caps, the Artisa Insignia sticker, the dimension of the spokes, and the debossed logo on the wheels and the center caps is insane.
The craftsmanship of Artisa ArtFormed is unmatched in every sense of the word.
Pictured: Artisa Night 18x9.5 +35 in Picasa Blue
What Are Directional Wheels?
Before we dive into the craftsmanship of Deco Directional, let's make a distinction between Deco Directional and directional because there is a difference.
Directional wheels have a left and right side that swoop or sweep depending on what side of the car you put them on. One side of the car will be spinning in the direction the car is moving and the other side will spin in the opposite direction.
The big difference is that directional wheels don't actually mirror each other.
Pictured: Artisa Kinetic 18x9.5 +38 in Rodin Bronze
What Does Deco Directional Mean?
Deco Directional is coined by Artisa to describe their directional wheel design, but it's done the right way.
In a nutshell, Deco Directional means that each wheel on a car turns in the same direction. So the wheels on the right side of the car mirror the wheels on the left side of the car.
To achieve this Deco Directional design, both sides of the car have their own wheel molds with their own blueprints. That's crazy if you think about it.
Pictured: Artisa Carrier 18x9.5 +35 in Brushed Apollo Silver
The average wheel is drawn up online and simply replicated for each side of the car and directional wheels collectively don't spin in the same direction. But Artisa took it 10 steps further and literally designed each wheel individually to achieve their Deco Directional design and function.
Using their ArtFormed technology, they were able to achieve this mirrored, Deco Directional design while still making their wheels incredibly lightweight. And when I say lightweight, I'm not exaggerating. Their lightest wheel, the Titan, weighs only 18.7lbs.
Pictured: Artisa Titan 18x9.5 +35 in Brushed Apollo Silver
It is one of the lightest and strongest directional wheels ever made.
Artisa is able to achieve this by using A356+ aluminum alloy, back-pad shaving, barrel grain realignment, spoke millwork, and a bowl cut hub design.
Essentially, Artisa removed unnecessary weight without sacrificing the wheel's strength or durability.
SHOP BRUSHED APOLLO SILVER FINISH
Pictured: Artisa Carrier 18x9.5 +38 in Brushed Apollo Silver
Not only are these wheels Deco Directional and lightweight, they clear big brakes while offering an immense amount of concavity with their designs. For all you STI and GTR owners, this is music to your ears.
Why It's So Special
If you haven't already guessed or determined for yourself why Deco Directional is oh so special, here's why.
It's undeniable that the looks of Artisa's Deco Directional wheels are one of the biggest reasons why it's special. It is mesmerizing to watch all the wheels turn in the same direction. And that's what Artisa is all about.
SHOP POPULAR WHEELS FROM ARTISA
Pictured: Artisa Night 18x9.5 +35 in Picasa Blue
The mission of Artisa is to create. To demand a presence. To provide a function. To ignite a passion.
I don't mean the actual face of the wheel, although that's obviously a special thing too, but the fact that the every. single. wheel. turns the same direction.
Now that's special.
Not only is the memorization of Deco Directional wheels extremely special, but high quality directional wheels also only use to be available in the rotary forged wheel market.
Not every platform could take advantage of those directional wheels whether it was due to price (which is outrageous sometimes), sizing, weight, no big brake clearance, or purely due to the design.
Artisa ArtFormed Deco Directional wheels literally check off every one of those boxes.
Big brakes? Done. Lightweight? Got that. Sizing? Adding more as I write. Price? Go see for yourself.
Last but certainly not least, we have the other side of the wheel designs, that is the actual face of the wheel. These wheels are unique in their spoke design, number, and concavity.
Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver
The Elder, for example, has an unheard-of about of concavity while featuring the Deco Directional design. I mean, just look at it...
Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver
Closing Thoughts
I've said it once before, but I'm going to say it again; wheels are awesome and Deco Directional wheels from Artisa are changing the wheel game forever.
It's the fact that they all turn the same direction and STILL clear big brakes, are lightweight, feature massive concavity, and are breathtaking wheel designs.
The inspiration behind every wheel design and wheel name is rooted in the most historic artists and their creations in the world. The Night, for example, was inspired by the most famous Vincent van Gogh painting, The Starry Night, featuring the stunning Picasa Blue finish.
The most important factor of them all, they tell a story and ignite a passion within each of us.
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