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Why Deco Directional is Changing The Wheel Game Forever

March 8, 2021

Artisa ArtFormed Wheels

 

Wheels are special, okay. We all know it, but take a deep breath and really think about how special a good set of wheels are and what they can do for your car.

 

2004 INFINITI G35 RWD

 

But, what if I told you that there's something even more special about a specific type of wheel.

 

Artisa ArtFormed

Pictured: Artisa Carrier 18x9.5 +38 in Brushed Apollo Silver 

 

Yup. You guessed it. I'm sure the title didn't give it away. I'm talking about Deco Directional wheels from Artisa ArtFormed Wheels.

 

SHOP ARTISA ARTFORMED

 

 

Look, I know I may be a little biased, but the average wheel just doesn't achieve the same level of detail and looks as the Deco Directional wheels from Artisa does. It's a fact.

 

Artisa Wheels

Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver 

 

In today's post, we're going to breakdown what Deco Directional actually means and why it's changing the wheel game forever.

 

2004 INFINITI G35 RWD

Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver 

 

Quick Links:

- Brief overview of Artisa ArtFormed Wheels

- What Are Directional Wheels?

- What Does Deco Directional Mean?

- Why It's So Special

- Closing Thoughts

 

Artisa ArtFormed Elder

Pictured: Artisa Elder 18x10.5 +22 in Raven Black

 

 

 

Brief Overview of Artisa ArtFormed Wheels

Born only last year, Artisa ArtFormed Wheels has accomplished what no other wheel company has ever before; lightweight, Deco Directional wheels, that are seriously breathtaking.

 

 

What was once only known in the forged wheel market has now triumphantly made its way to the Artisa ArtFormed lineup. 

 

READ: ARTISA ARTFORMED LINEUP

 

Artisa Night

Pictured: Artisa Night 18x8.5 +35 in Raven Black | Artisa Night 18x9.5 +15 in Picasa Blue

 

Artisa was founded on the notion to bring enthusiasts wheels that embody their pillars; functionpresence, and passion.

 

2014 FORD FOCUS ST

 

Artisa ArtFormed

Function: Lightweight wheels achieved through A356+ aluminum alloy, back-pad shaving, and barrel grain realignment. Clears big brakes and are extremely strong and durable.

Presence: Deco Directional styling, concavity, billet aluminum center cap, and extreme attention to detail. 

Passion: Wheels that embrace the heart of an enthusiast—an undeniable love for cars and making them represent us. 

 

CHECK OUT ARTISA ARTFORMED

 

 

The Artisa lineup exhibits next-level craftsmanship and redefines what it means to have attention to detail. Not one millimeter of their wheels wasn't inspected and carefully crafted to perfection. 

 

Artisa ArtFormed Lineup

The Artisa ArtFormed Wheels lineup

 

SEE THE ARTISA LINEUP

 

Artisa ArtFormed Night

 

The level of detail down to their aluminum center caps, the Artisa Insignia sticker, the dimension of the spokes, and the debossed logo on the wheels and the center caps is insane.

 

Artisa Insignia

 

The craftsmanship of Artisa ArtFormed is unmatched in every sense of the word. 

 

2017 SUBARU WRX STI BASE

Pictured: Artisa Night 18x9.5 +35 in Picasa Blue

 

SHOP THE NIGHT

 

 

 

 

What Are Directional Wheels?

Before we dive into the craftsmanship of Deco Directional, let's make a distinction between Deco Directional and directional because there is a difference. 

 

G35

 

Directional wheels have a left and right side that swoop or sweep depending on what side of the car you put them on. One side of the car will be spinning in the direction the car is moving and the other side will spin in the opposite direction. 

 

FRS

 

The big difference is that directional wheels don't actually mirror each other.

 

SHOP DECO DIRECTIONAL

 

Focus ST

Pictured: Artisa Kinetic 18x9.5 +38 in Rodin Bronze

 

 

 

What Does Deco Directional Mean?

Deco Directional is coined by Artisa to describe their directional wheel design, but it's done the right way.

 

2013 SCION FR-S BASE

 

In a nutshell, Deco Directional means that each wheel on a car turns in the same direction. So the wheels on the right side of the car mirror the wheels on the left side of the car. 

 

SHOP ARTISA ARTFORMED

 

 

To achieve this Deco Directional design, both sides of the car have their own wheel molds with their own blueprints. That's crazy if you think about it. 

 

Artisa ArtFormed Titan

Pictured: Artisa Carrier 18x9.5 +35 in Brushed Apollo Silver 

 

The average wheel is drawn up online and simply replicated for each side of the car and directional wheels collectively don't spin in the same direction. But Artisa took it 10 steps further and literally designed each wheel individually to achieve their Deco Directional design and function.

 

SHOP THE CARRIER

 

 

Using their ArtFormed technology, they were able to achieve this mirrored, Deco Directional design while still making their wheels incredibly lightweight. And when I say lightweight, I'm not exaggerating. Their lightest wheel, the Titan, weighs only 18.7lbs

 

SHOP THE TITAN

 

2018 HONDA CIVIC SI

Pictured: Artisa Titan 18x9.5 +35 in Brushed Apollo Silver

 

It is one of the lightest and strongest directional wheels ever made

 

 

Artisa is able to achieve this by using A356+ aluminum alloy, back-pad shaving, barrel grain realignment, spoke millwork, and a bowl cut hub design.

Essentially, Artisa removed unnecessary weight without sacrificing the wheel's strength or durability. 

 

SHOP BRUSHED APOLLO SILVER FINISH

 

Carrier

Pictured: Artisa Carrier 18x9.5 +38 in Brushed Apollo Silver 

 

Not only are these wheels Deco Directional and lightweight, they clear big brakes while offering an immense amount of concavity with their designs. For all you STI and GTR owners, this is music to your ears. 

 

SHOP ARTISA FOR STI

 

2017 SUBARU WRX STI BASE

 

 

 

Why It's So Special

If you haven't already guessed or determined for yourself why Deco Directional is oh so special, here's why. 

 

2013 SCION FR-S BASE

 

It's undeniable that the looks of Artisa's Deco Directional wheels are one of the biggest reasons why it's special. It is mesmerizing to watch all the wheels turn in the same direction. And that's what Artisa is all about.

 

SHOP POPULAR WHEELS FROM ARTISA

 

Night

Pictured: Artisa Night 18x9.5 +35 in Picasa Blue

 

SHOP THE ARTISA NIGHT

 

 

The mission of Artisa is to create. To demand a presence. To provide a function. To ignite a passion.

 

 

2004 INFINITI G35 RWD

 

CHECK OUT G35 GALLERY

 

I don't mean the actual face of the wheel, although that's obviously a special thing too, but the fact that the every. single. wheel. turns the same direction.

Now that's special. 

 

2013 SCION FR-S BASE

 

SHOP THE ARTISA CARRIER

 

Not only is the memorization of Deco Directional wheels extremely special, but high quality directional wheels also only use to be available in the rotary forged wheel market.

 

2017 SUBARU WRX STI BASE

 

Not every platform could take advantage of those directional wheels whether it was due to price (which is outrageous sometimes), sizing, weight, no big brake clearance, or purely due to the design. 

 

2018 HONDA CIVIC SI

 

Artisa ArtFormed Deco Directional wheels literally check off every one of those boxes.

Big brakes? Done. Lightweight? Got that. Sizing? Adding more as I write. Price? Go see for yourself. 

 

CHECK OUT ARTISA ARTFORMED

 

2019 SUBARU WRX STI BASE

 

Last but certainly not least, we have the other side of the wheel designs, that is the actual face of the wheel. These wheels are unique in their spoke design, number, and concavity. 

 

Elder

Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver

 

The Elder, for example, has an unheard-of about of concavity while featuring the Deco Directional design. I mean, just look at it...

 

Elder concavity

Pictured: Artisa Elder 19x11 +7 in Brushed Apollo Silver

 

SHOP THE ELDER

 

 

 

Closing Thoughts 

I've said it once before, but I'm going to say it again; wheels are awesome and Deco Directional wheels from Artisa are changing the wheel game forever.

 

SHOP ARTISA ARTFORMED

 

2013 SCION FR-S BASE

 

It's the fact that they all turn the same direction and STILL clear big brakes, are lightweight, feature massive concavity, and are breathtaking wheel designs.

 

The inspiration behind every wheel design and wheel name is rooted in the most historic artists and their creations in the world. The Night, for example, was inspired by the most famous Vincent van Gogh painting, The Starry Night, featuring the stunning Picasa Blue finish.

 

SHOP THE ARTISA NIGHT

 

Artisa Night

 

The most important factor of them all, they tell a story and ignite a passion within each of us. 

 

2014 FORD FOCUS ST

 

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