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Is RSR Back in the Game?

Fitment Industries Author | | October 6th, 2018 |

  • - We're here to talk to you about brands that you do or do not know, and sometimes we talk about brands that you do know, and sometimes we talk about brands that you don't know, and sometimes we talk about brands that you're like, what? And we might be touching one of those brands today.

    We're gonna be talking about if RSR is coming back. So if you guys didn't know, RSR stands for Road Street Race. Boom. Quiz question, there you go. Moving on to the next thing. Road Street Race is a company that's been founded and started and established and blah blah blah blah blah for quite a long time, and in fact, we're gonna do wheel history so we're not gonna shed too much light on the brand itself, but what you do need to know is RSR was a company that first got established essentially back in the mid-2015s. Overall the company's been owned by MKW Alloy back in the past, and they do a pretty good job and have quite a cool history if you think about who owns that and how they've gotten the part and how they've grown and done wheels and things like that, but this is not a wheel history. You're gonna have to come back for that sort of information. RSR is a brand that really started out with three different variants of wheels. When we talk about road, we're talking about their cast line-up. It's usually a pretty flat face, allowing for the big brake kits, stuff like that. And it was low pressure cast, gravity cast, I think pretty much low pressure cast for the most part, and they were just nicely designed wheels, and they were absolutely, incredibly, dangerously heavy, and it was just something that was something that they did. We have a few guys here that ran their RSR wheel line-up. They ran the road line-up and they loved it. It was a cool design, and it looked really great, but they were heavy. Then you had the street line-up or something that was getting a little better into the wider set-ups, especially in the rear for staggered cars. You had things that were doing different brake clearances and different sort of high flow form options and things like that. And you know, it was, it was good I think, but then ASR was like, uh-uh, we're not doing that anymore. And then they're like, but we got the cast line up still. And the cast line up, and then they were like (mumbles). We're not doing that either. And so, I mean, it's called RSR, but really it's just R, I mean it's just Race now. That's pretty much all they do.

    So the road line up has some wheels that are not getting continued. The street line up has some wheels that aren't getting discontinued or that are getting discontinued. And then then you have the Race line up and the Race line up is where RSR, really actually wants to be and terms of like, like doing the fun stuff, it's in that line up. Imagine of like you were doing, like you wanted to be a videographer, you're starting your YouTube channel and like, you can either A, make tutorials on how to bake pumpkin spice lattes or you could be a videographer for (mumbles), or you can be a videographer at an aftermarket wheel company and you know, have some beer and relax, and hang out and talk to a bunch of strangers on the internet. I think the third one is the most fun, you know. And the Race line up of RSR is by the far, the most fun. It's where they've been spending a lot of their time. And that is obviously the Race specs series line. And they do everything possible everything they can possibly imagine in that line up. So they do everything, from Porsche model blocks to different sort of Race magnesium wheels to everything in between. In fact RSR was one of the companies that actually developed the R981 which came in under 17 and a half pounds in a 20 by 10, which is absolutely insane when you actually start to think about it. So why are you watching this and why do you care? That's a great question and sometimes I ask myself all the time when I'm on YouTube. RSR is a brand that a lot of people seem to almost forget about because they haven't been in the limelight too much. But they are coming back. RSR reached out to us a few times, a few months ago, in regards to a new line up that they're doing that is part of the Race series line up. We've talked to you in the past about low pressure cast, gravity cast, flow forms, thin forge, cold forge, rotary forge, fully forge, multi piece, two piece forge.

    You can make a rap song out of it, I'm pretty sure I can do it. We talk to you about all the different kinds of ways you can make wheels. And one of the biggest things that we talked about was how forged wheels are insanely awesome and insanely expensive. It's almost impossible to get your hands on a set of fully forged wheels unless you're looking to pick up some 527F's from XXR. You're probably paying around four to six grand for forged mono block wheels. It's just the world that we live in. So when RSR came to us and they said, hey we're making a whole new line up it's called the 901, 902, and 903 and they're going to be 19 by 10's, 20 by 10's, 20 by 11's and they're going to be specific for vehicles like the Honda Civic type R and the Corvett and the Ford Mustang and they're fully forged model blocks, for like super cool! We cannot wait for you guys to get out there and sell one set a year because they're going to cost six thousand dollars. Then they told us, yeah, about that. These are going to cost you like, not that much. They're going to cost you like $2600, $2800. And we're like, how can you even do that? And they talked to us and they told us a little bit about their partnerships and things like that and how they are able to make magic happen. And we're not going to get into the political backside of it. But what you do need to know is that RSR's new wheel line up is a fully forged model block and the 901 is going to be specific to the Ford Mustang, the 902 is going to be specific to the Corvett, I believe. And the 903 is going to be specific to the Honda Civic type R, which is super cool when you think about it. Because that's what a lot of wheel companies are going for now, a specific wheel for specific models because not a lot of people like to go into the guessing of offset and size. So when a wheel company just makes them for you you can be pretty well, you know, comfortable in knowing that you made the right choice. We have one of our guys Kurk, here, ended picking up a set of RSR 901 for his Ford Mustang GT350 and they look absolutely killer. They weigh just under 24 pounds for a 20 by 11, 20 by 10.

    It's absolutely insane and the finish is insane. Everything about them is cool and RSR is a brand that you just don't hear a lot about. So when we thought about talking about a brand, we thought we'd bring up RSR and the fact that they are coming back into the game and into a way that's not probably what most of you would really be interested in because I know a lot of you guys would prefer the flashy, exciting, really extravagant wheels or multi piece or maybe you're just looking to pickup your first set which this probably wouldn't be your first set of wheels that I would recommend buying. But it's cool to see that RSR is coming back because the Road Line was a really cool lineup, had a bunch of cool designs. And Street was a very good line up and they had a lot of Porsche wheels that I was actually interested in looking at myself. But they're, what they remind me of is very similar to what BBS did when they re-consolidated in the early 2000's. See RSR realizes what they want to do in life. They know what they want. And what they want to do, is they want to make light weight, good wheels, that just get the job done that look great and have a ton of function behind them. Which is very similar to BBS in case you remember when they were re-consolidated and they decided that they wanted to get more into Motorsports versus just selling wheels to every single person that they possibly could. It takes a lot out of a company to make those decisions especially when it comes down to cutting things that may make you more money. And to see RSR deciding to to make that decision and to go into wheels that are absolutely outstandingly cool and strong and everything in between is very very neat. And I know that I have a lot of respect for companies that are willing to do that especially when it comes down to making things that are a little bit riskier in the current game. There's a lot of people that are just running rotary forged one piece wheels because that's the safe bet right now. But to go up a step and go into fully forged one pieces for like 25 to three thousand dollars is an absolute insane bargain. And it's going to be really exciting to see if RSR can hit the market in the way that all the other companies do. And if, you know, they got some marketing behind them maybe they will get some jobs done. So, if you're interested into looking an seeing what the RSR new wheel line up looks like and if you're wondering if they're back in the game you can head over to fitmentindustries.com. You check out RSR right up on our site or click the link below and see if there's any wheels out there that you like. Otherwise, you know, if you don't know have a Mustang, Civic type R or Corvett, there's whole bunch other wheels out there too you might just find yourself you can accept. But I'm Alex from fintmentidustries.

    Drop a comment on what you'd like to see next and of course I can't believe I said epitome, epitome? Epitome, epitome. I don't know what I did there, okay? It was a small mistake. I use big words all the time it was the first time I used a big word, I think, maybe, probably ever incorrectly. Besides it's not okay. Merrium Webster, thank you, I guess for saying that it's odd. Who says odd? It's an ode, it's an ode to an older, no. Not accepting it yet. So you know, for the people in the comments section that were talking how epitome, epitome, you know what, fine.