Why Rays Wheels Brands Are a Top Choice for Enthusiasts Everywhere

The Legacy of Rays Wheels

Every segment of the car enthusiast world has its share of legends, whether that’s people, brands, or locations whose staying power and popularity transcend everything else around them. Rays Wheels has become one of those brands. This Japanese brand spent decades influencing the market around them by redefining style and performance countless times. If you think they’re just making run-of-the-mill aftermarket wheels, you haven’t been paying attention. Their wheels are the products enthusiasts dream about, combining their motorsport-heritage credibility with jaw-dropping designs that command attention every time you pull up.

One area where Rays has truly managed to thrive is how easily they’ve been able to bridge different automotive worlds. They boast forged creations that have won races at every level, while also contributing to different eras of street culture as well. There aren’t many brands out there that can confidently say they can match Rays’ versatility and influence, because they’re more than just a manufacturer, they’re practically an influencer. We’re going to uncover how Rays became the powerhouse they are and why their wheels still sit at the top of so many drivers’ wish lists.

How Rays Continues to Lead the Pack

Now let’s make one thing clear: Ray’s didn’t luck into this reputation, it came about through decades of trying to push limits, test new ideas, and refusing to never back down. One of the ways that Rays has managed to secure their foothold on the mountain that is aftermarket wheel brands is by branching off to several sub-lines that manage to speak to a variety of different enthusiasts. This versatility makes Rays so impactful in a crowded market, and that’s exactly what we’re going to dive into today.

The History of Rays

You may know as well as we do, success doesn’t happen overnight, it takes time to grow into something amazing, and often times its well worth the wait. Rays got their start back in the 70s as a small outfit in Japan that wanted to make wheels capable of outperforming the rest of the competition. They leaned heavily into forged technology while most other manufacturers focused on cast wheels, which helped them stand apart from the rest. A commitment to the signature lightweight strength of forged wheels paved the way to motorsports prominence, and once racing teams came to trust the Rays name, it wasn’t long before the everyday enthusiasts started to follow suit.

The early momentum secured from the motorsports scene quickly gave rise to an extensive family of sub-brands designed to shine a light on every corner of the automotive scene. Volk stayed true to the original motorsports roots with their forged wheels, while Gram Lights hit the ground running for street builds. But Rays didn’t call it quits there, they further expanded to lines like Versus and Homura to gain footing in the luxury markets, proving they could create wheels for performance that also showcased a level of refinement not seen before. They took their time, painstakingly rising up from a niche manufacturer to a titan in the industry, changing the landscape with every design they unleashed.

Volk Racing is Made for the Fast Lane

If you think of Rays as an empire, then consider Volk Racing one of the crown jewels. Coming from a background of pure motorsport dominance, Volk wheels use forged wheels instead of cast to give them an unmatched combination of lightness and strength. This fact alone is responsible for why you’ll see them on so many different builds. Don’t think of Volk as just wheels, they’re really precision tools created to help your build shave precious weight, endure the toughest of punishments, and keep you firmly planted to the tarmac when you need to.

Volk’s influence expands beyond just the track, making an impact in the show world through their timeless designs. Models like the ever-popular TE37 are bordering on cult-status, thanks to its clean spoke design and fitment variety. They’re a go-to choice for a variety of drivers, looking as good on slammed street builds as they do on widebody race monsters. For something more intricate, the ZE40 is an option that combines the rich heritage of Volk and Rays with just the right amount of modern flair to make a statement that gets it easily noticed, but stays in line with the motorsport DNA that made the name Volk iconic in the first place.

Gram Lights Shine on the Streets

Volk Racing cut their teeth on shaving lap times, while Gram Lights built their brand centered on the idea of owning the streets. Gram Lights uses their sharp designs and wild finishes to appeal to enthusiasts that want reliable performance while being able to stand out in a crowd. Gram wheels are capable of giving everyday commuter builds the same energy as a maxed-out show car, filled to the brim with that classic Rays pedigree, but also containing a rebellious element that sets them apart from the rest of the family.

If you’re looking for models that showcase how Gram Lights manages to blend their style and substance, look no further than the 57CR and 57DR. The 57CR uses its simplistic, 5-spoke design to project an aura of cleanliness to any build, because sometimes the simple look is the one that looks best for your ride. The 57DR tends to lean more towards an aggressive appearance with their thicker, track-style look. Both feature Rays’ trademark strength and durability, meaning that they do more than just look good, their performance capabilities back it up.

Find All Rays Wheels Options for Your Build at Fitment Industries!

Hopefully you know by now that Rays Wheels are a model of excellence, a group of enthusiasts dedicated to creating the best wheel options on the market, no matter what your style is. Whether you’re working on a track build and need a set of Volk Wheels to finish it off, or you’re slamming your street build and think Gram Lights are the perfect compliment, Rays is sure to have something that fits your needs and more importantly, your ride’s unique style and personality. So if you know what you’re looking for, head to the online store at Fitment Industries to explore the vast catalog of wheels in the Rays family, we have the largest selection you’ll find anywhere! We offer free shipping and quick delivery on all purchases, and we also have some great financing options to help make your purchases easier and more affordable, especially if you’re trying to stick to a budget. And as long as you’re upgrading your wheels, when you bundle any set with a set of our in-stock tires, you’ll also earn free mounting and balancing, so your new setup will arrive at your door ready to be thrown on your ride. We like to think of Rays Wheels as excellence personified, so give them a shot on your vehicle, we’re confident you’ll love them as much as we do!